WAA

Branding – we aim to tickle human’s innate ability to appreciate ingenious creativity (not necessarily beautifully designed products) through verbal expression. WAA is the pun of a common expression used to express a strong reaction (as alarm or astonishment)[1] such as: “WHOA!”, “WAH!” and “WOW!”. This expression is just as common and as intuitive as the word “papa” or “mama”.[2]

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[1] Taken from http://www.merriam-webster.com/dictionary/whoa

[2] “papa” and “mama” are global words: they exist in almost all countries and cultures and carry the exact same meaning – best of all, they can be understood without explanation.